Our Blog

As a small business owner, I know my skill sets. I wouldn't try to take an engine apart,  fix your teeth or even do your taxes; I know my limitations and that's important when running your own business.  If you need a specialist skill set you hire the right person for the job - a mechanic, a dentist, an accountant, sometimes hopefully a copywriter or a web designer.

I've been thinking about the Ford pick-up truck commercials over the last few months, you know the ones with the Dennis Leary (Rescue Me) voice-overs. Here's the latest one to refresh your memory, or if you live outside of the US/Canada and don't get these trucks, to know what I'm talking about...

So Starbucks is no longer about coffee, it's about the experience, it's about the future - that's what the logo evolution is all about apparently. Oh... that and the fact that Starbucks is about to increase its locations in China from around 400 to 1,500.

The old saying that forms the title of this blog entry is still true today... The saying refers to the fact that a shoemaker would be so busy looking after his paying customers that he has no time to make shoes for his own children!  That would be construed as child abuse in this day and age, but still true no matter what your business...

Watch out when you're online bargain hunting today on what is meant to be the biggest online shopping day of the year! The 'deals'  you may find on some unscrupulous websites may not be as good as  companies would have you believe.

We were chatting to a business owner at an event in Gilbert recently and, as we all do at such things, we were talking about what we do...website development.  This is how the conversation started...

If you've ever seen Chrysler's ad for the Town & Country family wagon, then you may have noticed that it seems a little incongruous!  Watch it for yourself...

No matter how strong your brand, if you don't keep your finger on your target market's pulse, you've got problems!

No matter what your type of business, when you are looking to communicate with a group of people – your target audience - you need to have an understanding of the folks that you want to attract.

When we're designing websites and logos for clients, we often have to deal with the subjectivity of color; but there is more to color than meets the eye... so to speak! And be reassured that we do apply some science when considering the colors we suggest for your business.