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As a small business owner, I know my skill sets. I wouldn't try to take an engine apart,  fix your teeth or even do your taxes; I know my limitations and that's important when running your own business.  If you need a specialist skill set you hire the right person for the job - a mechanic, a dentist, an accountant, sometimes hopefully a copywriter or a web designer.

I've been thinking about the Ford pick-up truck commercials over the last few months, you know the ones with the Dennis Leary (Rescue Me) voice-overs. Here's the latest one to refresh your memory, or if you live outside of the US/Canada and don't get these trucks, to know what I'm talking about...

The old saying that forms the title of this blog entry is still true today... The saying refers to the fact that a shoemaker would be so busy looking after his paying customers that he has no time to make shoes for his own children!  That would be construed as child abuse in this day and age, but still true no matter what your business...

Watch out when you're online bargain hunting today on what is meant to be the biggest online shopping day of the year! The 'deals'  you may find on some unscrupulous websites may not be as good as  companies would have you believe.

If you've ever seen Chrysler's ad for the Town & Country family wagon, then you may have noticed that it seems a little incongruous!  Watch it for yourself...

No matter how strong your brand, if you don't keep your finger on your target market's pulse, you've got problems!

No matter what your type of business, when you are looking to communicate with a group of people – your target audience - you need to have an understanding of the folks that you want to attract.

When we're designing websites and logos for clients, we often have to deal with the subjectivity of color; but there is more to color than meets the eye... so to speak! And be reassured that we do apply some science when considering the colors we suggest for your business.

With more than 500 million users, Facebook truly is a Social Media phenomenon, but have you ever thought that perhaps you might be obsessed?? Courtesy of David Letterman, here are the Top 10 signs you need to look out for! :) How many apply to you?

Like many small business owners across America, and for that matter throughout the world, we have been guilty of one thing these last few years... We haven't taken some time to enjoy the fruits of our labor!

You might have recently seen the new Old Spice commercials featuring Isaiah Mustafa on TV. With the tagline "I'm the man your man could smell like" and the energetic creative execution, they are changing perceptions of Old Spice; it's no longer just for older gentlemen, it's a fresh, newly energized brand with an injection of humor that livens up what was a tired, irrelevant 70s/80s icon.

So the FIFA World Cup is coming; it's only 24 days away now.  For most people around the world, certainly those who do not live in the United States, this is the biggest sporting event in the world - yes, that's right, bigger than the Superbowl, bigger than the Olympics. In terms of TV audience the FIFA World Cup is anticipating a cumulative worldwide TV audience of 26 BILLION during the month long festival of football in South Africa.  If you want to read more about the World Cup - check out this excellent World Cup Blog - Mostly Balls - for daily stories about the beautiful game and the upcoming tournament!

Thanks to volcanic ash, the air space over northern Europe has been quiet for 4 or 5 days now. Flights cancelled, passengers stranded... and now many airlines grumbling about lost profits.  That didn't take long did it? Flights started to be affected on Thursday, and by Saturday many national carriers were complaining that flying through ash clouds was safe; they ran tests to prove it.   Wouldn't catch me on one of those flights...

Thanks to volcanic ash, the air space over northern Europe has been quiet for 4 or 5 days now. Flights cancelled, passengers stranded... and now many airlines grumbling about lost profits.  That didn't take long did it? Flights started to be affected on Thursday, and by Saturday many national carriers were complaining that flying through ash clouds was safe; they ran tests to prove it.   Wouldn't catch me on one of those flights...

I came across this old gem today, a little Friday afternoon light entertainment; it will make you smile if you've ever worked in an advertising agency. Enjoy your weekend...

Small partnerships need to do more networking; and I don't mean attending lunches, trying to gain new business over nibbles and business card exchanges; although that is a useful tool...

Much has been written and said about Toyota recently; millions of product recalls, problem after deadly problem surfacing with their vehicles.  I don't need to add my comment on the damage this is doing to the brand, but does an ad like this do anything to assuage the publics' opinion that Toyota is in trouble?

Welcome to the DGR Communications blog – Idle Thoughts.

When creating this blog we started to think about our first post, what should we talk about?  Our good friend and expert blogger Guy – www.bigandsmallscreen.com - recommended that we start with how DGR got started. That seemed as  good a place as any.