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As a small business owner, I know my skill sets. I wouldn't try to take an engine apart,  fix your teeth or even do your taxes; I know my limitations and that's important when running your own business.  If you need a specialist skill set you hire the right person for the job - a mechanic, a dentist, an accountant, sometimes hopefully a copywriter or a web designer.

So Starbucks is no longer about coffee, it's about the experience, it's about the future - that's what the logo evolution is all about apparently. Oh... that and the fact that Starbucks is about to increase its locations in China from around 400 to 1,500.

We were chatting to a business owner at an event in Gilbert recently and, as we all do at such things, we were talking about what we do...website development.  This is how the conversation started...

No matter how strong your brand, if you don't keep your finger on your target market's pulse, you've got problems!

No matter what your type of business, when you are looking to communicate with a group of people – your target audience - you need to have an understanding of the folks that you want to attract.

Thanks to volcanic ash, the air space over northern Europe has been quiet for 4 or 5 days now. Flights cancelled, passengers stranded... and now many airlines grumbling about lost profits.  That didn't take long did it? Flights started to be affected on Thursday, and by Saturday many national carriers were complaining that flying through ash clouds was safe; they ran tests to prove it.   Wouldn't catch me on one of those flights...

Thanks to volcanic ash, the air space over northern Europe has been quiet for 4 or 5 days now. Flights cancelled, passengers stranded... and now many airlines grumbling about lost profits.  That didn't take long did it? Flights started to be affected on Thursday, and by Saturday many national carriers were complaining that flying through ash clouds was safe; they ran tests to prove it.   Wouldn't catch me on one of those flights...

British Airways has seen a massive fall in bookings for flights as travellers put off making reservations or switch to rival airlines in fear of "disastrous" strike action. Since BA cabin crew voted in favour of industrial action last week, price comparison website travelsupermarket.com said the number of customers making inquiries about BA flights on its site has fallen by a third.

Many business owners often confuse the idea of a product and a brand.  Put simply, Products exist to expand choice while Brands exist to simplify choice.