A website is a vital tool for a non-profit organization in this day and age; it is the base for all marketing, awareness, and fundraising activity. Social media is a valuable mechanism for non-profit communication and without a credible website, where do you drive that traffic from your Facebook and Twitter feeds?
We have developed a niche for non-profit website design over the last several years, and are pleased to have helped numerous local non-profit organizations with their website design and development. Perhaps it is because we understand the financial and resource pressures that non-profits face; we know that time is precious and resources are scarce, and do all we can to help non-profits maximize their credibility online.
Read the following case study, and then view some examples of our non-profit website experience. If you'd like to discuss your non-profit website requirements, please don't hesitate to
contact us.
Non-Profit Organization Website Case Study
Gilbert Historical Museum
The Gilbert Historical Society invited us to submit a proposal for the development of a new website for Gilbert Museum. The museum desperately needed a website that they could be proud of, and a site that would give them the foundation they needed to build financial sustainability for the future.
Gilbert Historical Museum, like all non-profits, has endured a challenging few years recently, and would not be open today but for the generosity of the Gilbert community and town council. The Society was looking for a website that would bolster their fundraising efforts by helping them to increase memberships, recruit more volunteers and improve the levels of donations and gifts. They wanted a website with a content management system that would enable them to make their own changes and updates.
After an exhaustive pitch process (we were successful against 11 other Phoenix, Tempe, Gilbert and Chandler based website design companies), our starting point was to develop and agree a Brand Platform for the museum. We identified the target audience, gave that audience a pen profile that everyone was comfortable with, and then developed a communications platform to position the museum as an engaging, committed and confident organization; an organization that would appeal directly to the target audience we were looking to connect with.
From that platform, an approved website design evolved (a tough proposition with 18 Board Members to please) and a style and tone for the copy was set. The client just didn't have the time to get involved with writing copy, so our
copywriting skills were an important attribute in the selection process. We wrote search engine optimized copy for the entire site, which meant that the client merely had to read through and approve Word documents.
In terms of the finished article, our goal was to demonstrate that the Gilbert Museum is a local organization with a modern, dynamic approach; a non-profit worthy of local community support. Phase 1 of the site was launched in November 2010, with Phase 2 to follow in Spring 2011. The museum's Executive Director, Kayla Kolar, was kind enough to furnish us with a client comment which you can read
here, and you can visit the website for yourself at
www.gilbertmuseum.org.