So Starbucks is no longer about coffee, it’s about the experience, it’s about the future – that’s what the logo evolution is all about apparently. Oh… that and the fact that Starbucks is about to increase its locations in China from around 400 to 1,500.
When talking to prospective clients we are often asked about Search Engine Optimization, and what it really involves. Many small to medium sized business owners are aware that they should have an SEO compliant website, but aren’t really sure what that means. So let’s take a moment to clarify it for some of you.
You might have recently seen the new Old Spice commercials featuring Isaiah Mustafa on TV. With the tagline “I’m the man your man could smell like” and the energetic creative execution, they are changing perceptions of Old Spice; it’s no longer just for older gentlemen, it’s a fresh, newly energized brand with an injection of humor that livens up what was a tired, irrelevant 70s/80s icon.
Anyone who wants their website to be noticed, and let’s face it, why bother creating a website if you don’t, needs their site to be optimized for search engines. Moving your site up the Google or Yahoo organic page listings is a not an easy task; it will take a while and it can be expensive to get to the top.
The germ of the idea that would become DGR Communications started back in early 2006 when David (my husband and partner in this business) and I were still living in England. We both had successful careers working in advertising and web design agencies in the Bristol area, but we had been working towards a change of lifestyle and a change of location for a few years, culminating in the plan to move to the US.