When I (David) was learning my trade in marketing & branding agencies in the mid 1990s, the heady days of 1980s expense account excesses were still fresh in the memory. We’d think nothing of taking clients out and spending a fortune on dinner/drinks & more because the budgets were there…and we delivered results.
You may have seen it in the movies, but I really was the young Advertising Exec who was told (by a somewhat snooty waiter in a restaurant) when ordering drinks at a client dinner party that “Our champagne is $200 a bottle “sir.”” I took great pleasure in replying… “Well we’ll just start with the four bottles then!” That actually happened to me back in 1995…one of my proudest memories in the industry!
This, of course, was a different time. It was a time when we faxed clients for design approval…a time when I remember clearly being asked to add “www…” to the back of a brochure for my first big client…what’s that? The worldwide web…if you say so…