Copywriting

Branding in 2017 – Honesty Remains the Best Policy

When I (David) was learning my trade in marketing & branding agencies in the mid 1990s, the heady days of 1980s expense account excesses were still fresh in the memory. We’d think nothing of taking clients out and spending a fortune on dinner/drinks & more because the budgets were there…and we delivered results. 

Marlon…Branding?

Champagne Bottles

You may have seen it in the movies, but I really was the young Advertising Exec who was told (by a somewhat snooty waiter in a restaurant) when ordering drinks at a client dinner party that “Our champagne is $200 a bottle “sir.”” I took great pleasure in replying… “Well we’ll just start with the four bottles then!” That actually happened to me back in 1995…one of my proudest memories in the industry!

This, of course, was a different time. It was a time when we faxed clients for design approval…a time when I remember clearly being asked to add “www…” to the back of a brochure for my first big client…what’s that? The worldwide web…if you say so…

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Why Email Marketing Makes Sense?

Are you looking for someone to handle your email marketing?

Your database of current and/or past customers is one of your most valuable business assets. Why? Because most business types find it easier to get repeat business from existing, or even lapsed, customers than to generate new business from new customers. But did you know that more than 50% of emails are now accessed first on a mobile device?

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Gilbert Website Designers

When we opened our website design company in Gilbert back in late 2006, we brought 25+ years of combined marketing, copywriting and website development experience with us. Now, 8+ years later, we are delighted to still be using that extensive knowledge to help small business and non-profit organizations improve their online communications. Website design & development remains at the core of our Gilbert based business; but in addition we have noticed growth in demand for our other areas of expertise.

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What does SEO mean to you?

When talking to prospective clients we are often asked about Search Engine Optimization, and what it really involves.  Many small to medium sized business owners are aware that they should have an SEO compliant website, but aren’t really sure what that means. So let’s take a moment to clarify it for some of you.

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