If you want your business to flourish and eventually take flight, then you need a partner who can help you through the different stages of growth. At DGR Communications, our in-house services include Website Design and Development, Email Marketing, Copywriting and Brand Consultancy. These are our main areas of expertise; we also work with partners that offer logo and business literature design, translation, video production and other services; we will happily manage the development process for you as part of one overall package.
Our experience working in globally renowned marketing agencies like McCann Erickson and the Carlson Marketing Group has given us the specialist skills to help small businesses and non-profit organizations. We know what we know, and just as importantly, we know what we don’t know. That’s why we focus on our strengths rather than claiming to be all things to all people; unlike many in this business, we never make promises we can’t keep.
You’ll find more details below, or you could just contact us at 480-621-5689 and we’ll get together to see how we can help your business take off…
In this digital age, most customers expect a business to have a credible website, even if it is simply used as a badge of respectability. We will create a clean, professional and easily navigable website, from which you can effectively promote or sell your products and services, reassuring your potential customers that you are a solid business to work with. We’ll build your website with a content management system that will make it easy for you to make simple updates and changes with minimal training. We apply our digital marketing expertise, gained from years working on global brands like Guinness and Hyundai, to every website project we undertake.
Copywriting is an evolutionary process. Good copy is concise, relevant and engaging. Online copy needs to be keyword rich, well structured and optimized for search engines, but still be easy to read – You have to get your message across clearly, quickly and simply before your reader moves on. As a member of the Institute of Copywriters, David is experienced in writing compelling and effective marketing copy, including blogs and, of course, SEO copy for websites. Blogs are a great way to connect with an audience; it’s also an easy way to keep your website regularly updated with fresh, searchable content. The problem is…it takes time that many business owners just can’t find.
Brands exist to simplify choice. By acting and behaving as a brand, you can improve your credibility with your target audience, and help to simplify their choice when searching for your product or service. Understanding how your audience thinks while also understanding its limitations are key to building a successful marketing strategy for your business. DGR can help apply some proven methodology and logic to the development of your brand and your marketing plans.
Despite the growth of, and buzz around, social media, Email Marketing is still a significantly more effective way to acquire customers than social media - nearly 40 times more effective than Facebook and Twitter combined. But the narrative of your message, and the design/layout of the message delivery, is critical to success. Yes, it’s true that 80% of emails may not get opened, but what could that other 20% mean to you..?
Logo, Literature & Stationery Design
As clients often come to us looking for a new logo to go with their new website, we have several designers that we work with to offer a full logo design service. A new logo and a new website design naturally leads to a need for new business cards, brochures and corporate stationery, which is why we pull in the expertise of graphic designers. We can still manage the process for you, if you prefer.
Translation is an often under-rated skill; many people think that translation is merely the mechanical replacement of words from one language to another, but in reality it is so much more. We partner with a trusted professional translator who specializes in English-Spanish-French translation services. Their formulaic approach helps them to work on the ‘why‘ as well as the ‘what’ behind the words.
If you’d like to talk to us about your website needs, or any of our other services, then please don’t hesitate to get in touch today.