Hands up! Why does your business need to be a Brand?
When you are looking to develop your product, service or company your aim must be to try and develop a Brand; Budweiser, Guinness, Audi, Nike – these are ‘Brands’ with a capital B. Why? Because you understand what they represent; love them or hate them, you would probably trust them to deliver what they promise. And that is the essence of a brand – trust.
And trust is what will bring your company more success. If your customers trust that you will deliver on your promises, they are more likely to do business with you. You want your customers to develop a relationship with you and your business, to trust and believe in the services you offer or the product you sell. Many companies claim to have a Brand, but actually all they have is a name or a logo. Their stationery may match, but are they delivering a branded experience? A strong brand will help you stand out from the crowd.
When we talk about brands at DGR, our goal is to help your company act and behave like a Brand – it’s not the size of your marketing budget that defines a brand, it is the way you behave, the way your business is portrayed and the way you communicate. That’s the Art of Brand Communication.
A Brand Platform
A Brand Platform (BP) is a simple document; the development of a BP is a process that we advocate for clients whose brand and business are in their infancy, or lack direction. A BP standardizes the way a business communicates across the board. The purpose is to identify a target audience, and standardize a writing/communication style that will deliver a consistent tone of voice (TOV). This TOV allows your target audience to identify with the organization, enhancing the brand experience in the eyes of the audience.
When developed in conjunction with a new logo, a BP delivers the essence of your brand personality and the way your business should communicate. If you would like us to prepare a Brand Platform for your business, the process is simple. We will create a draft based on our experience and early meetings and conversations; we will then meet to review, discuss and expand on it before a final version is created.
Let’s Talk Branding?
There’s nothing David enjoys more than talking brands (at work anyway!), so let’s have a conversation and see if your business would benefit from a little brand marketing consultancy. It’s not for everyone, but if you’re considering a logo redesign to go with your website then now is the time to talk about your brand and how you manage it going forward. Contact us and we’ll see if we can help.